If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant.
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BizSugar.com » Direct Marketing » If Something's Going Wrong, Look at Your Offer
If Something's Going Wrong, Look at Your Offer
Posted by
stillwagon428 77 days ago
(http://www.lesproctordirect.com)
Category: Direct Marketing | Tags: marketing All
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