If Something's Going Wrong, Look at Your Offer

Posted by stillwagon428 under Direct Marketing
From http://www.lesproctordirect.com 802 days ago
Made Hot by: ajayjoya on November 23, 2009 1:18 pm

If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant.

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Written by alastair
798 days ago

Thanks. That's a great article. Its really going to help me out with some decisions we're in the middle of.

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Written by ShawnHessinger
802 days ago

A great detailed look at positioning your product or service. There is a lot to think about here. Thanks for sharing.

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