Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, along with some tips for making a Johnson Box work for you.
How 20 Words Generate a 220% Lift in Response
Posted by
jnelson under Direct Marketing
From http://www.clickz.com 1765 days ago
Made Hot by: billrice on August 19, 2008 7:27 pm
Who Voted for this Story
Subscribe
Contributor of the Week Sets Small Business Example
When John Paul Aguiar launched his blog two and a half years ago, it was with a much loftier goal than simply finding a … More
More Contributors
Editor's Picks
Investors Seek Out Entrepreneurs With Resilience
Want More Loyal Customers? Just Smile! 
Overcoming Paralysis by Analysis
Can Franchising Survive The Baby Boomers? 
How To Drive Alignment Between Sales & Marketing
“Great post. Really good tips here and goes against the now seemingly...”
“Such a great concept but it's imperative that people do their research...”
“Thanks for the kind words. Much appreciated!...”
“I'd never tried Myspace before, since it's back let me try it. How about...”
Sian Phillips
Sian is the Managing Editor of TweakYourBiz.com, an Associate with The Ahain Group and a Moderator on BizSugar. With over 20 years' worth of experience in business and …
- More
- FAQ
- About Us
- Moderators
- Register
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2013 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Comments
1763 days ago
What a great idea, even though I am older than the hills, I never heard of the Johnson Box and shame on me.
Darwin