BizSugar.com › Direct Marketing › How To Strategically Use Your “About Us” Page To Win More Customers

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it’s important that you write it in such a way that fascinates readers and make them want to do business with you. Sadly, most websites falter in this aspect. Most “About us” pages only contain superlative words that over-describe their business. Pages written this way won’t convert readers because they fail to convince readers to do business with you.