BizSugar.com › Direct Marketing › Direct Marketing 25 Shocking Facts & Profound Insights!

Facts that you can take to the bank! Insights that will deliver!

Here is a little excerpt from the article

Direct Marketing & Email Subject Lines Fact # 24
Subject lines are really important but to our surprise emails without subject lines do better, according to a research emails with no subject lines were opened 8% more than those with subject lines [32].

Direct Mail & Young Generation Fact # 12
So what you think, which one would present young generation prefer? Email or mail? Well here is what research states, 92% of young shoppers prefer “mail” instead of “email” [33], seems like old mail box is making a comeback, perhaps got to do something with nostalgia, good old days without iphones, internet, Justin Bieber, full of joy, family thing?!