BizSugar.com › Direct Marketing › Creativity is an asset ... learn to leverage it

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back.

Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials from sponsors. In the bag I saw this....