BizSugar.com › Direct Marketing › Catch Busy Art Directors’ Attention With an “Old School” Illustrated Paper Zine

Most freelancers’ self-promos are quickly forgotten. Illustrator & artist Esther Pearl Watson wanted to make a save-worthy mail-out. This marketing stunt starts with Esther finding a teenager’s diary in a gas-station bathroom. From it, she created “Unlovable”. A paper zine she sent to art directors.