Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality...

Sponsored Content


Comments


Written by seltzer04
393 days ago

Heather - unfortunately it's probably a combination of all of the above (but hopefully more lack of knowledge than laziness)! I spent many years in direct marketing roles and it can be a tricky practice ensuring good, quality data. But the mailing and processing costs alone should be a motivator to get it right. I also think there are a lot of "tricks of the trade" like pre-sorting and standardization software that most small businesses just are not aware exists. (posted on my site too - thanks for the comment!)



Written by HeatherStone
393 days ago

Hi Diane,

I guess the question that comes to mind is why any business would want to risk using bad data. Is it lack of knowledge, laziness, belief that it will be too costly or too time consuming to correct the problem? It would be great if you could give us some of your insights on this issue in the comment section of the BizSugar community so all our members could benefit.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Building a Small Business From Your Writing Talents

Our latest BizSugar Contributor of the Week brings something unique to the table, a business model more entrepreneurs … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!