According to www.MarketingSherpa.com, it costs 5-7 times more to acquire a new customer than it does to sell more to an existing customer. Despite this, most businesses invest their limited marketing dollars exclusively on strategies to attract new customers.
Are You Maximizing the Value of Existing Customers Before Spending Money to Find New Ones? - Biznik
Posted by
thedirectmailman under Direct Marketing
From http://biznik.com 1194 days ago
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