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Angie Moore Talks To ACS About Bold Direct Mail Decision

Angie Moore Talks To ACS About Bold Direct Mail Decision - http://eleventygroup.com

Posted by Connelly under Direct Marketing
From http://eleventygroup.com 3584 days ago

In late 2012, American Cancer Society made the bold decision to halt all their direct mail acquisition and conversion efforts. One year later how has that decision impacted the organization?

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