Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster.
Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.
Well, let me correct that: If you're a direct marketer who tests, you can measure precisely how much harm a poorly phrased question will do... or how well a good one will convert.
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
Posted by suzyQ under Direct MarketingFrom http://www.marketingprofs.com 5631 days ago
Made Hot by: on December 5, 2008 7:36 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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