Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
Email Analytics Reveal Sweet Spots In Subject-Line Length
Posted by
ArmadaIG under Direct Marketing
From http://publications.mediapost.com 5800 days ago
Made Hot by: on June 4, 2008 12:42 am
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