BizSugar.com › Direct Marketing › 5 Tips for Saturation Mailings

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates.

Saturation mail works well for local businesses trying to drive word-of-mouth and in-store visits. Here are a few of Melissa DATA's tips for prepping a saturation mail campaign.