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5 must-dos in B2B marketing measurement and metrics.

5 must-dos in B2B marketing measurement and metrics. - http://b2bmarketingsmarts.com

Posted by SusanFantle under Direct Marketing
From http://b2bmarketingsmarts.com 4021 days ago

Direct marketing experts say, what gets measured, gets improved. Here are five bits of strong advice on what types of metrics to compile and how.

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