BizSugar.com › Direct Marketing › 3 Ideas for Boosting Holiday Sales

With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions.

In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts outlined several strategies for keeping e-mail messaging on track during this competitive season. In actuality, these tactics should apply to most any holiday.