This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More
Are you also marketing offline? You should. Here are some offline marketing tactics that you should employ in your online business. Read More
Email automation can save your business time and money while still delivering a personal touch to potential leads and current clients. Here are five easy email marketing automation solutions to common sales problems. Read More

Niche Marketing for Small Businesses

Niche Marketing for Small Businesses Avatar Posted by seltzer04 under Direct Marketing
From 51 days ago
Made Hot by: businessluv on June 14, 2015 12:17 pm
All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI).

Here's how to find your business niche and target your market successfully... Read More
Networking is a skill that can be learned. Here are 6 key factors for successful networking (from someone who dislikes networking ;-) Read More

Best Practices for Direct Mail Campaigns

Best Practices for Direct Mail Campaigns Avatar Posted by smpayton under Direct Marketing
From 71 days ago
Made Hot by: logistico on May 27, 2015 8:59 am
With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More
How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More

How To Successfully Launch A New Product

How To Successfully Launch A New Product Avatar Posted by seltzer04 under Direct Marketing
From 71 days ago
Made Hot by: advertglobal on May 26, 2015 5:03 pm
Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More
Most welcome emails are typically sent right after new subscribers opt-in. Welcome emails are used by 81% of B2C marketers and 87% of retailers. While welcome emails are not only a sign of goodwill to new subscribers, they can also have a positive effect on business revenue as well. Welcome emails Read More

How to Create and Manage an Effective Newsletter

How to Create and Manage an Effective Newsletter Avatar Posted by erikemanuelli under Direct Marketing
From 149 days ago
Made Hot by: robinandy58 on March 7, 2015 10:01 am
How to increase the number of subscribers to your newsletter?

What topics and methods of communication should you keep in mind for your email marketing strategy?

How to manage a successful mailing list?

Here are some suggestions. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Mike Allton @mike_allton Wears Many Hats in Business

It's often said that small business people wear a lot of hats. To BizSugar members, the hat most associated with small … More
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