This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

Best Practices for Direct Mail Campaigns

Best Practices for Direct Mail Campaigns Avatar Posted by smpayton under Direct Marketing
From 7 days ago
Made Hot by: logistico on May 27, 2015 8:59 am
With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More
How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More
Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More
Most welcome emails are typically sent right after new subscribers opt-in. Welcome emails are used by 81% of B2C marketers and 87% of retailers. While welcome emails are not only a sign of goodwill to new subscribers, they can also have a positive effect on business revenue as well. Welcome emails Read More

How to Create and Manage an Effective Newsletter

How to Create and Manage an Effective Newsletter Avatar Posted by erikemanuelli under Direct Marketing
From 85 days ago
Made Hot by: robinandy58 on March 7, 2015 10:01 am
How to increase the number of subscribers to your newsletter?

What topics and methods of communication should you keep in mind for your email marketing strategy?

How to manage a successful mailing list?

Here are some suggestions. Read More

Should dates be disabled on Blog Posts, Comments & SERP?

Should dates be disabled on Blog Posts, Comments & SERP? Avatar Posted by enstine under Direct Marketing
From 101 days ago
Made Hot by: Webdev1 on February 19, 2015 12:10 pm
What do you think about bloggers who remove dates from their posts, comments and SERP? What's the SEO implication? Share your thoughts Read More
This post will discuss why websites are so critical to campaigns, and offer tips such as checking for site stability and how to set clear conversion goals. Read this suggestions to ensure that your site is ready for your next killer campaign. Read More

How To (Not) Be Annoying with Text Message Marketing

How To (Not) Be Annoying with Text Message Marketing Avatar Posted by hcordner under Direct Marketing
From 164 days ago
Made Hot by: sundaydriver on December 17, 2014 12:42 pm
For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

How to Kick Start Your Christmas Direct Mail Campaign Today

How to Kick Start Your Christmas Direct Mail Campaign Today Avatar Posted by ivanpw under Direct Marketing
From 172 days ago
Made Hot by: fusionswim on December 10, 2014 8:44 pm
Running late with your direct mail campaign? No worries! You can rescue your marketing campaign and give it a much-needed kick-start this Christmas - today. Read More
As I write this, I can see my neighbor’s cat stalking out in the back yard. He’s walking slowly around another neighbor’s vegetable garden. It’s clear to me, that he has an objective; to catch a mouse or a mole. - See more at: Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Lori Byron @LoriByron Turns Clients Into Superstars

Lori Byron believes any business owner or entrepreneur can be a superstar. With a love of reading and writing going … More
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