This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

Direct Mail Works if You Do It Right

Direct Mail Works if You Do It Right Avatar Posted by previsomedia under Direct Marketing
From http://www.bizpenguin.com 19 days ago
Made Hot by: maestro68 on June 11, 2016 12:48 pm
Contrary to what you might have heard, direct mail is not dead. Far from it! Direct mail is alive and well - if you know what you are doing. Read More
It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

Email List Hygiene: How to Build a Clean Email List

Email List Hygiene: How to Build a Clean Email List Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 54 days ago
Made Hot by: Copysugar on May 8, 2016 12:23 pm
Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Inbox by Gmail Update: Glanceable Newsletters

Inbox by Gmail Update: Glanceable Newsletters Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 57 days ago
Made Hot by: bloggerpalooza on May 5, 2016 9:26 am
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More
How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More
Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More
Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More

Is Content Marketing Dead? 5 B2B marketing experts weigh in

Is Content Marketing Dead? 5 B2B marketing experts weigh in Avatar Posted by cendrinemedia under Direct Marketing
From http://b2bnn.co 81 days ago
Made Hot by: fusionswim on April 11, 2016 8:07 am
Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

How To Re-engage A Dormant Subscriber List

How To Re-engage A Dormant Subscriber List Avatar Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 100 days ago
Made Hot by: robinandy58 on March 22, 2016 1:41 pm
Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their list. After all you spend a lot of time and money crafting and sending out emails that are meant to engage the average subscriber on your email list. Read More

Salmon + Broccoli = Blog Growth

Salmon + Broccoli = Blog Growth Avatar Posted by jdquey under Direct Marketing
From http://blog.contentmarketer.io 103 days ago
Made Hot by: Copysugar on March 19, 2016 9:17 am
Have you ever felt stuck?

If you are like me, you know you should be producing great content. And you've figured out that you need to do more than promoting your latest blog a few times on social media.

When it’s all said and done, you have a desire for more growth.

So you go to your favor Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Cecil Wampler @CecilWampler Studies Workplace Psychology

You may have sometimes felt your boss, co-workers or employees needed a therapist. But did you know there is a … More
Editor's Picks


Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!