BizSugar.com › Customer Service › “Congratulations — You are the Low Bidder!”

According to Michael Porter, the guru of Competitive Strategy, anything that truly differentiates you from a competitor costs money. There’s no free lunch. “We give great service” only differentiates you from those competitors who claim to give lousy service. “We stand behind our work” only sets you apart from others who say “We take your money and run.”