The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
Why the Smallest Details Win the Biggest Satisfaction Rewards
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stepbystepmarketing.com under Customer Service
From http://www.stepbystepmarketing.com 4431 days ago
Made Hot by: Marketing_Mashup on March 19, 2012 8:27 pm
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Comments
4402 days ago
Unfortunately, because we are subjective human beings, and relate to the person we deal with as consumers, the smallest thing can make an overall experience unsatisfactory.
Attention to detail and constant smile would go far :)
I like your way of building on best practice - based on real experience and not just something from a text book - great piece Diana!
4427 days ago
There's an old saying! God is in the details. It's especially true in small business, I think, including in customer service.