BizSugar.com › Customer Service › Why Is CRM Worth It NOW?

By Laura Abrar

As a small business owner it’s time consuming to keep track of all emails, forms and data which come at you from various sources, and figure out how best to use this information to tailor the latest marketing offers and services. Along with dozens of other important actions ‘curating’ customers needs to be prioritized in line with the day’s activities and reactive requests.

Despair not, there is a system which processes all the actions into a contact database system which both hands back the power to you, and simplifies your sales and marketing operation. It’s called: CRM (customer relationship management).