Blogger Stanford Smith recounts the scene in the iconic Tom Hanks movie Forrest Gump where Hanks' character begins his marathon run across the country. Without every intending to start a movement, Gump begins to collect a band of followers who hang on his every word and action. He isn't obsessed with gathering followers though. He's just following his passion. Is your brand like this? Are you focusing on your passion and letting your customers, your tribe, find you? Or are you sitting around fretting and trying to get others to buy into your brand without much luck...perhaps because you're too focused on attracting attention to yourself and not enough on helping your customers achieve their dreams and desires.
What Forrest Gump Can Teach Us About Branding and Leadership
Posted by Small Business Tribe under Customer ServiceFrom http://pushingsocial.com 4159 days ago
Made Hot by: ZiggyFreud61 on November 30, 2012 3:42 pm
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“Martin,
Thank you for your readership and encouragement.
Best...”
“The niches I blog about (blogging/guitar mostly). But that’s not because...”
“Rachel: More power to you! Thanks for sharing!
Best Premises,
Martin...”
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Comments
4134 days ago
4134 days ago
4159 days ago
This is a great way to look at building a personal brand. There are too many businesses focused on getting attention instead of on creating the best possible content, product, or service. Focusing on what you're passionate about is important because it brings results people can see instead of trying to grab attention that may be undeserved. I really enjoyed reading this post in the BizSugar community and hope to see more of your posts here in the future!
4159 days ago