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Using Customer Reviews to Increase Brand Awareness

As a small business owner, your brand is everything, and you better believe customer reviews play a huge role in how your brand image is shaped.

Your brand is the culmination of all of your hard work and dedication that encourages consumers to purchase your product or service. When a prospective customer sees or hears one of your brand elements, they’ll immediately associate it with the product or service you offer…. or they should anyway. Well, a significant portion of a brand’s online reputation can be attributed to customer reviews – is your business using them effectively?