BizSugar.com › Customer Service › Turning Your Clients into Ambassadors

I recently became a "club ambassador" at my health club. I guess I qualify since I've been a loyal member for about 15 years.

Ambassadors wear a wristband while working out so newer members or people checking out the club can ask questions. They can also find out how to use equipment and get their opinion on various aspects of membership.

It takes the standard testimonial one step further and gets members to actually partner as associate salespeople.