BizSugar.com › Customer Service › Trust and the $5 muffin refund

Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."

Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own organizations' proclivity to “do the right thing” by our customers.