By Gareth Cartman

You might think you check all the boxes. Your staff are presentable, friendly and approachable. Your products are unique and laid out neatly; your store has a distinctive character and an atmosphere that you won’t find on the high street and your prices are competitive. But is it enough?

If you’re greeting new customers daily but can’t recall welcoming back your regulars, you could be falling into the trap of satisfying customers in the short-term while missing out on their long-term business. Even large corporations fail to differentiate customer satisfaction and customer loyalty, which could lead to disastrous consequences.



Comments


Written by lyceum
516 days ago

Gareth Cartman: Could you point out some companies that have been good at "mending" the gap and have plenty of loyal ambassadors?



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Congratulations! Brother CreativeCenter "Back to Business" Contest Winners

We're thrilled to announce the winners for the Brother CreativeCenter "Back to Business" contest! First, a big shout … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?