BizSugar.com › Customer Service › Is Your Customer Acquisition Program Suffering Because of Click Fraud?

Trademob, a mobile app marketing platform, found “that 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent. Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent.” While Trademob’s research was focused on mobile apps, it’s not unreasonable to assume that click fraud can occur anywhere online. For companies that rely heavily on online lead generation to sustain their customer acquisition programs, click fraud can result in a major waste of budgets and have a negative impact on your overall sales pipeline.