BizSugar.com › Customer Service › Ideas to engage with social fans

The popularity of sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, (shall I go on?) have made it so that the most powerful forms of advertising that really any business or merchant can utilize is user generated recommendations.Friends telling friends what they recommend is nothing new. In fact, referrals are one of the oldest forms of marketing that has been utilized.The difference between now and five or more years ago is the sheer size, popularity, and amount of time that well over a billion people spend on these social sites.