BizSugar.com › Customer Service › How To Create Powerful Customer Testimonials For Your Business?

By Donncha Hughes

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A client asked me recently for advice on what to ask their customer to talk about when writing a testimonial for their business. I think this is a common problem – many people don’t know what to talk about when recommending a business.