BizSugar.com › Customer Service › Harnessing the Power of On-hold Marketing #infographic

Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote products and services that may interest the caller. Every time a customer phones your business, you have an opportunity to maximize this precious time with a well structured on-hold marketing message.