Think back to the last time you bought something. Was it because you were thirsty, and got yourself a refreshing drink? Or maybe it was because you were heading to a birthday party and needed a gift. Just like your own purchasing actions are influenced, so are your customers.
Customers Shop for Reasons… Not Things
Posted by JoshAK under Customer ServiceFrom http://retailminded.com 3839 days ago
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3839 days ago
3838 days ago
3839 days ago
3839 days ago
I think this is true but with caveats. A fondness for traditional newspapers didn't save the newspaper industry and a love of the shopping experience (in terms of getting out and about) hasn't stopped the takeoff of online shopping. You could, I suppose, make the argument that online shopping fulfills the desire many have to avoid crowds and stress and remain in the comfort of our own homes. But even the big box trend that ate into the profits of smaller stores before the online shopping boom pretty clearly had a pragmatic component. To get things at the lowest price possible. I'm not saying shoppers don't have other motives and certainly not saying entrepreneurs should compete on price only. I'm only suggesting pragmatic motives can't be ignored. Thoughts?