A Higher Level of Customer Relationship Management: Building Closer Customer Relationships Most businesses recognize the importance of creating a quality experience for customers doing business with them.  The thing that many business owners overlook is how their internal workflows and information management systems serve to either support or impede the delivery of a well-rounded positive…


Written by BizRock
1506 days ago

After reading the article, I was actually amazed about the importance of creating a quality experience for customers.

Written by HeatherStone
1506 days ago

Hi Joanie,

I think data collection is a big deal here. Of course, the truth is, (and I'm sure you've seen this yourself) that the real question is not only whether companies collect data but whether they effectively use the data they've collected to build those relationships. It seems counter intuitive that a company would collect data and then not use it, but I've been told it happens a lot.

Written by HeatherStone
1506 days ago

Exactly. Thanks, Joanie!

Written by joaniemann9
1506 days ago

Absolutely it does! Part of the problem is that many businesses don't realize what valuable information they have in that data. I've always said that more departments need to act a little more like the marketing department, using analytics to understand more about what's happening.

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