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Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own organizations’ proclivity to “do the right thing” by our customers. View full story...
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own organizations’ proclivity to “do the right thing” by our customers. View full story...
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