BizSugar.com › Customer Service › 9 1/2 Ways To Enhance Customer Satisfaction Research

In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results that are less than favorable. Here's how to get the most value from your next round of research: