BizSugar.com › Customer Service › 6 Ways to Make One-to-many Feel Like One-to-one in Customer Success

One of the hallmarks of Customer Success is the relationships you get to build with your customers, and that’s the reason why the value of one-to-one communication is incomparable.

But, when your team’s dynamics keep changing and your customer base continues to grow, how do you keep up with everyone? How do you foster your customer relationships without spending hours a day on calls?

This is where one-to-many communication is key. You might have heard it being called lifecycle messaging, tech-touch, or automation, which is why some customer success teams feel wary about using it in place of one-to-one—it sounds more robotic than human.