According to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators. That means if you haven’t already, it’s time to make the customer service department your business’s next big bet — moving away from viewing the department as a cost center and towards a profit center.

Service that excels in 2017 relies on meeting your customers wherever they are, treating them like friends with conversational service, building a stellar service team, and working to engage that team.


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