BizSugar.com › Advertising › You’re Always Responsible for Your B2B Leads, Even When Outsourcing

Outsourcing a lead generation company for a stock of quality B2B leads isn’t the same as outsourcing the responsibility of keeping those leads safe. At best, you only share that responsibility. You’re not giving it away to a third party even if they wanted you to.

You can have them promise the most secure CRM protocols and tools. You can make them sign terms of agreement that specify consequences of failure. None of that will matter if your B2B leads are still compromised by people on your side, right in the heart of your own organization.
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