Why resistance to Ad Blocking is futile and what’s next for digital advertising

Posted by noyalizor under Advertising
From http://www.viola-notes.com 3137 days ago
Made Hot by: kingofcontent92 on September 20, 2015 12:06 pm

This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about Ad Blocking.

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Comments

Written by lyceum
3131 days ago

Noya: Thanks for your input. I haven't had ad blocker on my browser, but I am thinking of testing it out in order to see if my reading experience will be better. Let the market players play it out. The advertisers will always come up with new ways of getting their message out.

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Written by anupr
3132 days ago

I found my link thank you

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Written by lyceum
3131 days ago

What link did you find?! ;)

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Written by lyceum
3132 days ago

Noya: Thanks For Your reply. It will be fascinating to follow the Development. What's Your take on Apple's new ad-blocking plugin feature in the new version Of Safari?

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Written by noyalizor
3131 days ago

Not sure what to make of it yet, it's still early days.

Although many publishers are concerned about how Apple's new ad-blocking plugin feature will affect their ad-generated revenue, apparently people spend over 85% of their time on smartphones using native apps as opposed to browsing on Safari (http://techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/) so ad blocking in Safari may not be felt so significantly anyway.

There's a bigger conundrum though in the way that ad blocking apps work, because some of them are blocking even ads that are deemed to be "acceptable" (or other content besides display ads), and that's a problem. Marco Arment, for example, removed his top-ranking app from the App Store for this very reason (http://www.adweek.com/news/technology/creator-iphones-top-selling-ad-blocker-just-pulled-his-app-market-167035).

In short, there are still challenges and unknowns ahead regarding ad blocking in iOS9, so I guess time will tell how it all pans out...

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Written by lyceum
3134 days ago

I am for smart advertising and ad blocking at the same time. I think we will see more sponsored posts and affiliate links in the posts in the future. the mainstream media will have problem handling the situation as they rely on traditional ads and pop-up ads.

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Written by noyalizor
3133 days ago

I totally agree Martin. It's hard to imagine exactly what the internet will look like once the ad blocking "revolution" heralds a new era of advertising, because as you say, "advertising" will probably manifest in completely different ways from what we're used to now. It's both scary and exciting, but either way, I think that change is inevitable. Thanks for reading my post :)

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