BizSugar.com › Advertising › Why Facebook Ads are a Gold Mine for Real Estate

People prefer to work with those that they trust and are local, and this holds true for real estate agents especially.

People trust those they know and those their network knows. You will often see people asking their networks of friends if they know “a good real estate agent” or if “anyone has sold their house recently and would they recommend someone?”

On Facebook, you can pay to promote your page to a specific audience.