BizSugar.com › Advertising › Which 5 Ad Servers Will Make You More Money in 2016

Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts.

That’s the good.

The bad is that you also need to manage all these new services, run reports, and optimize, optimize, optimize. This is where ad servering technology come into play for you as a publisher. The ad server manages all your advertisers in one place and then “serves” the highest paying ad for every user. cha ching.

What’s the ugly?

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