BizSugar.com › Advertising › What\'s Google\'s Plan for AdSense and DFP Publishers?

Google AdSense or DFP used to be the default choice for publishers looking to monetize their unsold inventory. Now times they are a changin, and Google is feeling the pressure. But Google is not one to sit back on its laurels and watch its market share dwindle. The guys at Mountain View are investing in making their monetization solutions attractive, competitive, and even sweeter for publishers once again.