BizSugar.com › Advertising › What are Publisher Coalitions and Why They are Killing your RPM?

Large publishers are coming together to form closed ad marketplaces. What effect will this have on your CPMs and CPCs.

Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publishers, depend quite a bit on Google. A lot of our traffic comes from Google’s search engine.