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If you’re in marketing, you would have learnt (many of us the hard way!) that sound planning leads to agility in your marketing strategy. Without constant strategising, you may miss out on valuable opportunities that are associated with shopping seasons and events such as summer, Valentine’s Day, and Christmas, to name a few.

In SEO, you would want to rank for a keyword, search phrase or theme before the Christmas period, because magic doesn’t happen overnight. In order to achieve this, you have to start your SEO planning and implementation two to three months in advance of the actual campaign period, and if you’re not doing this, your competitors certainly are.