BizSugar.com › Advertising › The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

No matter how big or small your AdWords account is, negative keywords are crucial to their success. Without them, you’re guaranteed to waste money on clicks that may never convert which will, ultimately, negatively affect your bottom line. Unfortunately though, many businesses fail to implement negative keywords correctly in one way or another.

This post reveals the six most common ways in which negative keywords are misused AND offers solutions on how to fix them, so you don’t make the same mistakes!