BizSugar.com › Advertising › Sky AdSmart launch: is tailored advertising the future?

In last week’s blog post on media agencies, I talked about the Netflix model of commissioning TV shows (as a whole series), which gives viewers what they want, when they want it – and asked, are media agencies really making the most of social media to understand their customers? - See more at: http://www.jonnyross.com/news/sky-adsmart-launch-is-tailored-advertising-the-future#sthash.SSIPIopj.dpuf