Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects.
Marketing - Sell Benefits, Not Features
Posted by DaveEdwards under AdvertisingFrom https://covedigital.co.uk 3485 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am
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Comments
3374 days ago
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Very simply written yet so effective, thumbs up!
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I think one place where features might matter more than benefits (or just as much) is with smartphones.
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