Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market.
Marketers shifting to online WOM but are consumers?
Posted by
q4sales under Advertising
From http://www.bizreport.com 1437 days ago
Made Hot by: on June 15, 2009 7:54 am
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Comments
1434 days ago
1434 days ago
Also, there's no way to tell how much the online WOM "expands upon" the offline WOM and helps it spread, and vice versa. The 2 are intertwined.