Progressive, Geico, All State, and State Farm - they are names that even my 6-year-old nephew can recognize. Learn their business marketing strategies.



Comments


Written by HeatherStone
284 days ago

Hi Ivan,

The first of these, finding a mascot and spokesman, has been cropping up a lot in advice lately, and probably should be job one. As I've said before, I suspect lots of entrepreneurs already think of themselves as the face of their business, but what we're really talking about here is a bit different, a perfect representative for your product or service.



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