[Infographic] The Secrets Behind Successful Google AdSense Ads

Posted by eyalkatz under Advertising
From http://www.adngin.com 3048 days ago
Made Hot by: DigiTechBlog on December 26, 2015 2:56 am

Getting more clicks on ads is the holy grail of CPC (cost-per-click) based monetization. But it’s a journey with many questions along the way. Bringing audience to your content is important. Unfortunately, page-views rarely pay the bills. Highly priced, well targeted ads are great. But what good are they if no one clicks them?

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Comments

Written by eyalkatz
3042 days ago

Thanks for the great question. The Yahoo Bing Network and AdSense are both part of a larger exchange. On the other end are Google AdWords and Yahoo Gemini and Bing Ads as well as many other third parties.

But, what it all boils down to is demand for your ad inventory. Now, it's very hard to generalize because different geos and different content niches (to name only two factors out of many more) affect your CPCs. In most cases, Adwords will generate more demand than Bing Ads but that's not always the case. There are also many other factors in play so what I almost always suggest, to the disappointment of many, is that you test it out and see what works best for you.

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Written by lyceum
3042 days ago

Eyal: Thanks for your response! I will come back to you when the time is ready for placing contextual ads.

I look forward to see more interactive ads in the future, that are connected to the readership in a more direct way.

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Written by lyceum
3043 days ago

How does Bing ads stack up to Google's AdSense?

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