BizSugar.com › Advertising › If You Want Qualified Leads With a Personal Touch, Define What’s ‘Personal’

The idea of getting ‘personalized’ leads has been known to excite sales teams. It’s like the idea of getting qualified leads isn’t enough until they’ve been strictly personalized for the salesperson assigned to close them.

But you know, there are other ways you can define ‘personal.’ Some of the things that really personalize your leads are done by your salespeople, not your marketers.

You need to define what ‘personal’ means before you set your lead generators to the task of finding potential customers. Sometimes the result is that the marketing team ends up engaging the prospect more than your sales team and you’re still left meeting with a complete stranger once the appointment is set.