IBM’s Smarter Cities Billboards Campaign

IBM’s Smarter Cities Billboards Campaign Avatar Posted by atyq under Advertising
From http://www.technologeek.net 440 days ago
Made Hot by: SimplySmallBiz on August 17, 2013 3:02 am
How many billboards did you take a look during your walk or driving in your entire life? Probably several thousands. I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me.
In order to publicize their smarter cities project, IBM has teamed up with creative consultancy Ogilvy & Mather to create thoughtful outdoor advertising: a bench, a shelter and a ramp that are useful to city dwellers.

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Comments


Written by lyceum
434 days ago

IBM's billboard is a great example of a smart ad campaign that is sticking out!



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