IBM’s Smarter Cities Billboards Campaign

IBM’s Smarter Cities Billboards Campaign Avatar Posted by atyq under Advertising
From http://www.technologeek.net 1324 days ago
Made Hot by: SimplySmallBiz on August 17, 2013 3:02 am
How many billboards did you take a look during your walk or driving in your entire life? Probably several thousands. I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me.
In order to publicize their smarter cities project, IBM has teamed up with creative consultancy Ogilvy & Mather to create thoughtful outdoor advertising: a bench, a shelter and a ramp that are useful to city dwellers.





Comments


Written by lyceum
1319 days ago

IBM's billboard is a great example of a smart ad campaign that is sticking out!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Woo-hoo! Contributor of the Week: Peter Masters

If you want to know how becoming a contributing member of BizSugar.com and a member of our BizSugar community on … More
Editor's Picks


Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!