BizSugar.com › Advertising › How to use The Framing Effect in Marketing Campaigns

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said.
While most people believe that they are constantly making rational decisions and that they are in control of the cognitive and emotional processes that lead to making a decision, this has been proved to be untrue.
Campaigns utilizing the Framing Effect to show how a customer benefits from consuming a product can help conversions.